In the heart of Johnson City, Tennessee, there’s a specialty olive oil shop that’s redefining what it means to blend business with deeper meaning. Olive Oil Divine isn’t just about selling high-quality culinary products — it’s about creating a space where purpose, peace, and community come together in an unexpected and beautiful way. Beyond their shelves lined with extra virgin olive oils and infused vinegars, there’s a quiet place known as The Divine Room, and it’s unlike anything you’ll find in a typical retail store.
Located at the back of the shop, The Divine Room is a peaceful sanctuary open to anyone during store hours. It’s a space designed for prayer, meditation, and reflection — a rare offering in a commercial setting. The room features a seven-foot cross handcrafted from weathered deck boards, with a wall behind it built from pallet wood that once delivered the store’s very first inventory. Every piece of wood, every nail, carries meaning, representing the foundation, faith, and journey of the business itself.
What makes this space so unique is how it’s been intentionally carved out of valuable retail square footage. In a world where every inch of store space is usually optimized for product displays and revenue generation, dedicating a room purely to prayer and peace is a bold and thoughtful choice. And yet, it’s one that perfectly reflects the heart of Olive Oil Divine’s philosophy — that success isn’t just measured in sales or profits, but in the ability to make a meaningful, lasting impact in people’s lives.
Visitors are welcome to stop by The Divine Room to pray, meditate, or simply pause in the calm, quiet environment. There’s a prayer journal available for those who wish to write down their thoughts or requests, and a special place where people can write their prayers on paper and physically nail them to the wooden cross. These personal notes are later prayed over and then ceremoniously burned as a symbolic act of release and faith.
The Divine Room has naturally become a memorable and meaningful part of the Olive Oil Divine experience. Many customers first notice the softly lit cross through the store’s back window and feel drawn to it, asking questions or stepping inside to learn more. These moments often spark heartfelt conversations, offering opportunities for connection and encouragement that go far beyond what you’d typically expect in a retail store.
For the team at Olive Oil Divine, The Divine Room is more than a room — it’s the heartbeat of their business. It represents their belief that work, faith, and community can and should intersect. By offering this space, they’ve created something rare: a place where people can nourish not just their bodies with exceptional oils, but also their spirits with peace, reflection, and hope.